The 2021 Lubbock Arts Festival was honored as the “The Best in Texas” by the Texas Festivals & Events Association (TFEA) at its annual conference in San Antonio. This award recognizes the Lubbock Arts Festival as the “Best Overall Event” in the state in its budget category.
“We are absolutely thrilled to receive this prestigious award,” said Elizabeth Grigsby, Executive Director, of the Lubbock Arts Alliance, the group responsible for the Lubbock Arts Festival. “Each year we work countless hours to have the best event possible and it is wonderful to have those efforts recognized.”
Over 175 entries were received for the annual “Kaliff Marketing Awards Competition,” a highlight of the annual TFEA conference. Entries were received from throughout the state including the cities of Tomball, Plano, Weatherford, Richardson, San Antonio, Waco, and McAllen. The “Best Overall Event” was selected by an independent panel of professionals based upon image, uniqueness, overall impression, supporting materials, and measurable results of the event.
The Lubbock Arts Festival won an additional six marketing awards in the categories of: Best Event Program, Best Miscellaneous Print Material (single page), Best Cover Design, Best Event Invitation, Best Miscellaneous On-Site Décor, and Best Emergency Preparedness & Risk Management.
TFEA Executive Director, Kay Wolf, said “the goal for festivals and events is to create memorable experiences and signature, destination events that are unrivaled in their entertainment value, as well as all other elements associated with such programs.”
TFEA is a professional trade association for festivals and events planners, volunteers, and suppliers from across Texas. It is an official affiliate of the International Festivals & Events Association, the premiere professional association supporting festival and event leaders worldwide.